"The pro game was pretty much mired in mediocrity in the early-80's -- even the championship game was only available on delay on late night television. That was before three things occurred: The rise of the sports shoe giant Nike, the emergence of two incredible players in Larry Bird and Michael Jordan and the dominance of the first 'Dream Team' in the Olympics. The confluence of these mighty forces gave birth to some wonderful, profound and wacky commercials pitching everything from shoes to sports drinks -- while reinventing the sports commercial as the author of a lifestyle no young person could do without."
[via AOL Video Blog]