"Shoppers have been as thoroughly studied as lab rats and the research has resulted in scientifically proven approaches to influence shopper’s emotions, to heighten their insecurities and to trick them in to buying things they don’t need or want.Joe Consumer has put together 10 of the most common retail tricks, along with tips for how to avoid being taken in. While some of these things may seem like common sense, each is a reaction to a specific tactic retailers use to get you to buy just one more thing."
[via Joe Consumer]